1: UNDERSTAND THE REQUIREMENTS OF WORKING TO A BRIEF

Type of Briefs

Contractual

A contract brief is between the client and employees. The contractual brief explains the duties required and how the company's schemes its work. The contractual brief explains how the much employee will receive. The contractual brief includes areas such as what the employee is agreeing before signing it. A contractual brief must also include the general liability insurance. it is a legal contract between advertising companies and its client which describes the duties required as well as the price and payments terms. - Answers.com

My understanding of a contractual brief is a brief that is writen in the style of a contract between the client and employees. I understand that it states how much each will receieve therefore there is no
mis-understanding during the period they're working together.

Negotiated

My understanding of a Negotiated brief is a brief that although the two parties have different ideas they have compromised and have come up with a dicision together that both are happy with.

Formal

A formal written document containing specific and precise details about the goals that needs to be achieved. The brief gets straight to the point and doesn't contain any unnecessary detail or information. This type of brief is mainly aimed at a group of people or a business company rather than individuals. A formal brief is not always a legal document. - Answers.com

My understanding of a formal brief is a very precise brief outlining the goals that need to be achiveved. This brief doesn't contain any un-needed detail or infomation. This doesn't have to be a legal document. 

Informal

My understanding of a informal brief is done through face to face meetings that all aspects of the brief must be agreed by all members of the client list. This is done through a relaxed enviroment and their a lot quicker. This brief can be seen as unprofessional and often unclear so it's not used to much.

Tender

My understanding of this brief is that its a brief you may get if you were recently employed to a company. You would develop your ideas with the others from the company and they would choose if to keep you on or not. This brief is very relaxed but you may not be the final client therefore may confuse you a bit.