Friday, March 23, 2012

2: BE ABLE TO DEVELOP A PLANNED RESPONSE TO A BRIEF

BRIEF



View more documents from Charlotte Jean.

PLAN

Prepare plan to meet requirements

I have sent my client a questionnaire to fill in as I need to know what I am designing and how they would like it so I can make their product/s high standard. Although I have designed the questionnaire in publisher I exported it in PDF for 2 reasons one so everyone will be able to see it which would mean I didn't have to re-do a questionnaire everytime someone needed it and also so people can download it offline.

My client sent the PDF questionnaire back really quickly so I was able to start researching really soon. Using the questionnaire made things a lot easier for me. My client told me what fonts, colours and designs to use, this meant that I could design as little as 3 logo's of similar designs to show the client and not hundreds of different ones. At first I wasn't really bothered about the questionnaire and didn't understand how it would significantly help in designing the products but after using it I found it really helpful and would recommend it to anyone.

Health and Safety issues


Budget

Budget Research

To produce a budget sheet I needed to do a bit of research into how much business cards and letter heads would cost to print out. I had to find out the cheapest option for my client. Although my client wants the cheapest option he also wanted the best quality.

Business card

After research I thought I'd design 3 different logos to go onto the business cards one containing one colour (cheapest) two containing two (best quality for money), and three business cards two containing two colours (best quality for money) One with three colours (a bit more for money but I'd like to produce something a bit different for my client) 


Letter Heads

As my client would be printing out his letters and documents at his office I need to find out about his printer and ink to find out about how much it would cost per page.

Final Budget Form


Team members involved

I'd like my client involved as much as possible so although it's only me working on the products I will be speaking to my client frequently.

TIMESCALES

Deadlines

I find the work diary and setting myself deadlines a lot easier as I know when I need stuff done by and it means I keep on task and don't get distracted by other things. I like having meetings every now and then so I know my client is happy with what I'm doing and this also helps me keep on task knowing that my client will want to see what I've done.

Availibitity

I am available throughout the week Monday to Friday apart from the odd day when I'm competing. As I have a sport engagement the majority of weekends it means I won't be able to do much over those 2 days but my client won't be working anyway so will want the days off from work related business.

 

DEVELOP

Brainstorm

Programme/design formats

I'd like to use Photoshop and Publisher for this brief as Publisher I find very good for layouts but photoshop is a very professional site that I know very well and my client would like a photoshop version of the logo just in case he needs to change a bit  or change the background for a website or something.

To meet requirements of brief

To meet the requirements of the brief I have to follow some sort of guidelines for example:
  • I have to design all three pieces of stationary (logo, Business card, letter head) to follow some sort of theme and to make sure they all follow the same fonts and colours which has been provided in questionnaire.
  • I need to make sure I send/present the right formats to my client.
  • No size or resolution was given but I need to make sure that I don't just give him a really small logo or anything pixelated.
  • I need to make sure I keep to the deadlines set although he does keep changeing them but the set deadlines are now in my work diary and won't change again.

Research

Logo

I really like this logo as it's simple but gets the idea across. I really like the way the house outlines the lettering but I don't like how much text there is as looking at the logo you don't want to have to read to much to understand the meaning of the logo.
 
This logo is really simple again and I prefer the layout of this as it's not to bolky like the logo above although this isn't a a building logo I can still change it and make it my own like I would anyway.

Buisiness Card

I like the effect of the photo or picture for a background but I don't want to distract the viewer to much from the text which is the purpose of the business card.




These business cards look really professional and perfect quality. I like the idea of a strip at the top or bottom of the business card as the infomation is really obvious yet the business card isn't boring.



I chose these business cards as I really like the idea of the strip but I wanted it a bit more intresting as my client would prefere it.

Letter Head

This is a really nice letter head as it's simple yet it still has enough detail on it to be remembered by the viewer and it still looks very smart.

I personally don't feel this letter head is very smart and although I'm a big pink fan I don't feel it's the right coloour for a letter head and may take the focus away.

This letter head has a lot of infomation on but because of the layout you wouldn't really think about it like that - I don't really like the colours together but I'll be using my client's chosen colours anyway.

3 Designs

I'm going to give my client a choice of three that I feel are the strongest as I'd like my client to be involved with the process to make sure that they're happy with the final projects. My client may want to change some of my designs to suit them which I am happy and open to. I used photoshop to design these as I feel confident and know this programme well.

Logo


I personally feel this is my favourite of each logo but my client may not think this.

Business Card





 

 

 

 

 

 

 

 

 

Letter Head



Discuss with client


Agree final response 

Logo

 

Business Card

 

Letter Head 

 

 Review From Nick (Client)

I am very happy with the products Charlotte has got back to me and will defiantly use them for the company. I have only used them for a couple of days and have already got a lot of great comments about the products and were suprised when I said that the person who designed them was only 17. I will defiantly use Charlotte in the future for futher designing and My wife has already used her to design leaflets for her company. Hollis Construction is currently only known through word and mouth so I am considering getting Charlotte to design a webpage to expand my company. She has defiantly grown in her comuication skills throughout this product.

Review From Ben (Clients Partner)

I know Nick is very happy with the designs as am I. The designs are done to a prefessional standard which is what was asked for and is what we needed. I know that a few people have commented on the 'makeover' to Nick which means that it's been noticed. I'd like to thank Charlotte for the improvements to the company and will be happy in working with her again.

Review From Keri (Hollis Construction Secutary)

I have been telling Nick and Ben to get their stationary updated for months and am glad they have done but I'm even more happy with the outcome of the designs, I love the colours used and hope that Nick uses her again for further designs. Thankyou for all your help Charlotte.

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